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Podcast: Cubicle to CEO
Episode: 212. Trade Show Secrets: How A New Brand Sold $200K In One Weekend With No Products
Description: This sister duo turned a dream and a shoestring budget into a trade show triumph!Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of concept, they’d keep bu...