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Podcast: Africa Business of Sport Podcast
Episode: E85: Commercialising the Intersection of African Sport, Pop Culture & Entertainment – James Torvaney
Description: In this episode, Edem and Jabu are joined by Managing Director of Pulse Sports, James Torvaney, to assess how the global trend of the convergence of sports media and betting is playing out in Africa, the strategic drivers and commercial value of sport stars like Kylian Mbappe and Memphis Depay spending their off-season in Africa, how sport properties and brands are leveraging the intersections between sport and pop culture, and the role of infrastructure development and government funding in accelerating the growth of African sport.
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