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Podcast: And She Spoke
Episode: Why You Need to Solve a Burning Problem
Description: To create an offer that sells it must solve an important enough problem for your audience in a large enough market. Typically, this means helping someone in one of three different categories: health, wealth, or relationships. In today’s episode, we explore these categories and the many, nuanced ways that your offer can solve a problem for your target audience — and how to make sure they know that! We talk about the crowded marketplace, how niching down can help you find your audience, and we discuss how to tailor your offer to fit the aspirations you ha...