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Podcast: Inside the Creator Economy
Episode: How to Measure Brand Effects in Influencer Marketing with Nepa
Description: What role does influencer marketing play in the media mix and how do you prove its effect in an effective way?
This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today's competitive landscape. Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns.
Erika explains the methodology behind the studies and how they are able to determine the effects of i...