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Podcast: Building Better CMOs and Marketing Leaders
Episode: Domenic DiMeglio, CMO of Paramount Streaming: Lead with Empathy
Description: Full transcriptHow do you advertise a streaming movie or TV show? "Flashy campaign assets" like a trailer and key art are certainly part of it, says Paramount Streaming's head of marketing Domenic DiMeglio. But in the modern entertainment business, that's just the tip of the iceberg. In reality, he says, you need hundreds of assets that will appear on every platform, and a plan to "manage the customer life cycle as part of that process.""There's just so much that goes into successfully building and managing and executing a campaign that you don't necessarily...