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Podcast: The Revenue-Driven CMO
Episode: Squash Subjectivity and Double Down on Data with Jeff Fowler, VP of Global Marketing at Tradeshift
Description: Today’s guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift. Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making, why marketing and sales alignment is critical, and how to lead a global marketing team. Takeaways: When leading marketing meetings, do whatever you can to reduce subjectivity in the discussion. Keep the decision focused on the dat...