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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Content and the Voice of the Shopper
Description: Tom Logan is the Co-founder and CEO of Cohley, a content generation and testing platform that helps brands create content for social ads, email marketing, websites, and more. Tom is also a member of Founders Pledge, an initiative enabling philanthropy among founders and investors. Before founding Cohley, Tom was the Director of Customer Development at Piqora and a Client Success Manager for Wildfire by Google. In this episode… According to digital studies, 70% of in-store purchases occur from online product research. With this integration of retail and digital commerce, consumers desire authentic, interactive content. How can yo...