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Podcast: Can Marketing Save the Planet?
Episode: Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets
Description: “There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?”
It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it comes to the sustainability agenda. We were joined by Caroline Taylor OBE, former CMO for IBMs international business and a huge advocate for ‘adding value in many other places in the world.’
Alre...