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Podcast: Gym Heroes
Episode: 5 Marketing Channels to Build a Fitness Empire w/ Matt Kafora
Description: Our hero to day is Matt Kafora, a serial entrepreneur and fitness industry veteran.Matt started as a trainer, moved into gym ownership, and now runs a chain of Orange Theory gyms. He's created success on every side of the fitness business so he knows what to do -- but perhaps more importantly, what NOT to do.Today, Matt unpacks the marketing systems that reliably build fitness business empires. Specifically, he breaks down how any gym of any size can leverage referrals and event marketing. Overall, Matt believes that ideally you are engaging in 5 marketing...