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Podcast: Marketing on Mars
Episode: #68 - What Makes Barbie ICONIC? Ft. Ex-CMO of Mattel
Description: Join us in this episode of Marketing on Mars with Lori Pantel, CMO of Wella and former SVP at Mattel Inc., the company behind Barbie. 💄 Discover the latest in performance marketing for 2023, insights into Wella's marketing strategy with USD $750 million in sales, and Lori's most crucial lesson from Mattel. Learn what made Barbie iconic and Lori's tips for staying relevant in the industry. 🎉 Lori also shares her thoughts on Twitter's rebranding to "X" and her journey as a CMO, including compensation insights. -- Together, we enable individuals to look, feel & be their...