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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Why Data-Driven Marketing is Changing the Game for Brands
Description: Data analytics has become a key topic, especially when it comes to leveraging the internet to grow your business.Today we can capture a huge amount of data across a growing range of platforms. That’s both a blessing and a curse!Marketers can easily get lost analyzing everything that they can analyze - but not necessarily what they should analyze.Success comes from first creating a question - and then analyzing that data which potentially could provide some insights.Meet Sam Torres, Co-Founder, Chief Digital Officer of Gray Dot Company, a co...