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Podcast: Life, Science and Marketing
Episode: James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.
Description: Life, Science, and Marketing Podcast: Episode 4Guest: James Smith, Global Marketing Director at SPT LabtechJames' Background:Over 17 years’ experience in life science marketingHelped build Envigo brand over 13 yearsExperience spans hospitality, legal, publishing, and pharma industriesKey Discussion Points:Managing global marketing teams and remote work strategiesAdvice for marketing professionals just starting outShifts in buyer psychology post-pandemicDetermining attribution as tracking gets more difficultMarketing trends to watch next 12-24 monthsSkills marketers need to develop next 5 yearsAvoiding "shiny ball syndrome" when evaluating new tacticsJames' proudest career achievement: Leading Envigo rebrandKey Quotes:"Li...