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Podcast: Hotel Marketing Podcast
Episode: 225 - Stop Including OTAs in your Hotel’s OTA Strategy
Description: The premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term.
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