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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 919 – Who is More Useful to Your Business? A CMO or a CRO?
Description: I think I can safely say that you don't go into business to lose money… unless you intentionally do so for a tax write-off.
Yet making money is not as easy as it's often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed with convincing people to give you more.
A CRO is something I just made up, but it's what I have found that gives SMBs a competitive advantage.
While other marketers focus on website hits, SEO, lead generation, and TikTok videos, CROs focus on business relationships an...