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Podcast: Small Business Growth Tools | Sales, Marketing and Mindset Strategies for Christian Women in Local Business
Episode: 7. How Emotion Impacts Consumer Behavior & How to Use Emotion to Close More Sales in Small Business
Description: Hello friend! I'm so happy you are back for another episode of my podcast! Today, I dive into how emotion impact decision making, specifically consumer behavior and buying habits. As adults, we make nearly 35,000 decisions each day and 95% of those decisions are emotional decisions. That leaves us with only 5% of decisions being made with logical or rational thought. Emotion is one major element of being a human that we can't miss when we are selling our service or product. It's the thing that you might be missing in your sales and marketing campaigns that are leaving you with lack-luster resul...