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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP200: Unplatform: Elastic Path’s New Product Strategy And Market Positioning
Description: Tl;dr
Why Elastic Path's new marketing mantra is the "Unplatform"
Understanding the role of a modern ecommerce platform
Under the hood of Elastic Path’s new product strategy and positioning
Product roadmap for Q423 and beyond
Our industry has a habit of thrusting new buzzwords on the market that create more confusion than clarity! Elastic Path has refreshed its brand identity and is now talking about the 3rd wave of ecommerce platforms being the era of the "Unplatform".
We're playing devil’s advocate: this feels like marketing spin on what’s been a common theme...