Want to create an interactive transcript for this episode?
Podcast: Behaviour Change Marketing Bootcamp
Episode: E55 How to write killer messaging using uncertainty
Description: Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages.
We share why uncertainty is a decision killer - not great for behaviour change comms!Â
And how you can turn that around.
We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads being aware of.
Â
AHA moments
1) Your audience would rather not make a decision and revert to the status quo bias than make a wrong on...