Want to create an interactive transcript for this episode?
Podcast: Unofficial Partner Podcast
Episode: UP344 The Premier League Product with Richard Scudamore
Description: Our guest is Richard Scudamore, who was CEO and then Executive Chairman of The Premier League from 1999 to his retirement in 2018, a transformational period in the history of English football and the sports business more broadly.Scudamore's reign in charge saw the media rights for the league rise from £1.2billion for the 2001-04 cycle to over £5billion for 2014-16. He was formerly chief executive of the Football League, now EFL, and is a founding board member of the Football Foundation. A qualified level 5 referee, Scudamore is a lifelong Bristol City fan and was appointed Commander of...