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Podcast: Read & Repeat
Episode: EP58 The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Description: David Ogilvy is the godfather of the modern advertising industry. He started his agency, Ogilvy & Mather, at 38, and quickly catapulted to the top of the advertising profession. Today, we'll learn exactly how he did that. Through a combination of relentless persistence and "professional research", Ogilvy was deemed the king of advertising only a decade after entering the business. He used his long-form campaigns to create multiple industry leaders, from Rolls Royce to Shell to American Express. As he gained more success, Ogilvy started to leave an imprint on the entire industry, establishing the concept of a brand image. Within...