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Podcast: Keep Optimising
Episode: Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast
Description: Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof. In this episode we discuss:Participating in a community-building exercise to attract customersHow does the Moast help track interactions and experiences with a brand?Why one-to-one social proof and social commerce is crucial for brandsThe test with the Chat GPT AI bot versus real customer interactionsWhy is conversion rate optimization so often misunderstood?[04:07] How Moast connects undecided shoppers with l...