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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Personalizing the Customer Journey with Trent Rossini, inQuba
Description: Today we’re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the customer experience for consumers that quickly grow impatient by being saturated with impersonal messages from the brands they support. In fact, according to a recent report by Twilio, two-thirds of consumers say they’ll quite a brand if their experience isn’t personalized.I’ve seen in my own work with leading brands that customer journey orchestration can help this, and to help me discuss this topic, I’d like to welcome...