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Podcast: The Glossy Podcast
Episode: Macy's chief merchandising officer Nata Dvir on launching private-label brands 'anchored in insights'
Description: Macy’s chief merchandising officer, Nata Dvir, is leading the company's private-brand evolution.The department store is rethinking its portfolio of private label brands across all product categories, including men’s, women’s, kids and home. That includes adding, refreshing and editing brands through a new customer-centric strategy.In August, Macy’s launched the private-label womenswear brand On 34th, which was informed by extensive research on its customer. The brand, which targets customers ages 30-50, centers on ready-to-wear items and accessories that were made to create thousands of outfit combinations. “It was informed by over 100...