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Podcast: Insider Interviews: Media and Marketing Pros
Episode: T-Mobile's Cherian Thomas on Driving Brand Love with Digital Out of Home
Description: Head of marketing for T-Ads, the advertising solutions division of T-Mobile, Cherian Thomas describes the evolution of his rideshare entertainment platform, Octopus, to creating brand love across all digital out of home screens. In this upbeat but informative conversation with the high-energy “Doctor Thomas,” Insider Interviews host E.B. Moss also gets the download on DOOH from DPAA CEO, Barry Frey, to offer listeners and viewers a complete picture of the state of screens today.
QUOTES AND TIMESTAMPS
00:02:23 – “By the digitization of out-of-home, we mean a modern-day digital advertising business.”
00:03:10 – “DOOH is becoming very powerful especially with its abili...