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Podcast: Let's Talk Loyalty
Episode: #440: Learn How Quests, Checkpoints, Experiments and Rewards are Creating Trust with Gamers
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across.Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of the...