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Podcast: Building Better CMOs and Marketing Leaders
Episode: Dara Treseder, CMO of Autodesk: Invest in Yourself
Description: Full transcriptOnce upon a time, Autodesk CMO Dara Treseder was selected by her then-employer for an assessment with a professional coach, to see if she was executive material. "I knew I could, but I didn't think I would" make it to the C-Suite, she recalls. "And I didn't think I would because I didn't think anyone would give me the shot."The big takeaway of the session reduced Dara to tears: Her CEO really believed in her, so much so that — if she improved on some problem areas — she could be a great CMO. So...