Want to create an interactive transcript for this episode?
Podcast: The CMO Podcast
Episode: Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak
Description: Looking to the skies, Jim's guest today on The CMO Podcast is Maggie Schmerin, the Chief Advertising Officer at United Airlines. Although the company boasts nearly 100 years in business with roughly $45 billion in revenue, United does not behave like an "old" brand. From a new brand campaign–Good Leads the Way–to clever, viral social media, like naming Oscar the Grouch as its new "Chief Trash Officer," Maggie and the United team are leading a renewal of their brand and culture.  Maggie, like Jim, graduated from Penn State, where she studied PR and American Studies. She also studie...