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Podcast: The Revenue-Driven CMO
Episode: Dominate Your Digital Transformation with David Alexander, CMO of Everbridge
Description: Today’s guest has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University. David joins Host Chris Mechanic for a conversation on digital transformation, the importance of maintaining faith in the middle, and how to leverage industry relationships for successful leadership and project execution. Takeaways: Acknowledging that you don't possess all the solutions is...