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Podcast: Voices of HR
Episode: How Citizens Financial Aligns Vision, Brand, and Culture to Serve Customers, Colleagues, and Community (#34)
Description: Susan LaMonica on brand and culture:
The most successful companies, over a sustained period of time, have alignment of all of their different elements. When you think about brand and culture and facing off to your various stakeholder groups, it's really important that those two be aligned. And so when we think about delivering value to our customers, we have a brand commitment, and our colleagues have to deliver against that brand commitment.
Highlights
[1:50] The power of converging brand and culture
[3:46] Who decides when there’s comprehensive synergy of brand and cul...