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Podcast: EVENTive Entrepreneurs - Events and Sponsorship Podcast
Episode: 170. Sponsorship insights
Description: In this episode, I share some sponsorship insights. Here are two resources discussed on the podcast:
Sponsorship industry research
https://sponsorshipassociation.com/wp-content/uploads/2023/06/SMA_2023Research_Infographic.pdf
Sponsorship Marketing Association
https://sponsorshipassociation.com/
Smartsheet McLaren partnership
McLaren Racing works with Smartsheet on new DEI program (sportsbusinessjournal.com)
Thanks for listening! Do you need help with sponsorship ideas and strategy? I offer Q & A and strategy sessions: https://eventivebrush.com/event-strategy-session
Sarah Brush
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