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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Making Lead Gen Work with CMO Geordie Carswell
Description: In this episode, Geordie Carswell, CMO at ActualTech Media joins Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generation strategy? Is there a right way to use content syndication for a cybersecurity audience? What are the strategies - and company qualities - needed to make these successful? Listen to find out!
The guest and hosts use their demand gen backgrounds to jam on webinars, content, and other forms of creating engagement with cybersecurity audiences:Â