Want to create an interactive transcript for this episode?
Podcast: Scratch: CMO Interviews
Episode: How Inclusive Marketing is Driving HiBob’s $2.5B Valuation in HR tech
Description: Welcome to another episode of Scratch, where Eric is joined by the brilliant Sarah Reynolds, who serves as the CMO at HiBob. Sarah is an award-winning B2B SaaS marketing executive and a well-known diversity and inclusion advocate. They take us on a journey into the realm of inclusive marketing and the significance of LGBTQIA+ leadership within the marketing industry.Together, Sarah & Eric explore the intersection of diversity and marketing strategies. Sarah places a strong emphasis on the vital role that inclusive marketing plays in establishing a more extensive market presence. They delve into the various challenges an...