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Podcast: The True Sales Podcast: Selling with Honesty, Consistency & Confidence
Episode: The Number 1 Benefit of Questions in Sales
Description: When we ask people the Number 1 benefit of great sales questioning, few people get the answer right. Yes, of course, we ask questions of a potential client to understand their needs and work out if we can help. But there is a lot more to it. In this short solo episode, host Paul Owen shares the one benefit that is the most powerful and the most overlooked in the world of sales. Of course, we make mention of other benefits of questions: Building rapport - people en...