Want to create an interactive transcript for this episode?
Podcast: The Brand Marketing Show
Episode: Ecommerce + Wholesale: How This Gift Brand Got It Right With Amanda Legovich From Bell Art.
Description: Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were also in this group hearing this advice. I reckon if you're a business owner on either side of that brand / retailer divide, you probably don't want to have that kind of experience. But, as much as retailers might t...