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Podcast: Talent Empowerment with Tom Finn
Episode: What Is Brand Love? with Tom Finn and Dr. Aaron Ahuvia
Description: What does the term "Brand Love" actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. In this episode, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.🎙️Talking Points:(1:41) Can people love their jobs?(5:58) Is it possible to love an object?(11:22) The impac...