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Podcast: Behaviour Change Marketing Bootcamp
Episode: E57 Top Mistake When Communicating Mental Health
Description: Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues.
Quote from Nedra
"I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's around mental health issues, or any other kind of stigmatised issue is you want to avoid the S word, which is stigma.
If you keep talking about how there's a stigma to mental illness, or to getting treatment, an...