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Podcast: IMDaily - Innovate Marketing Daily
Episode: IMAS Announces Its Rebranding to ACCESS Forum
Description: IMAS Announces Its Rebranding to ACCESS Forum."A great way to end the year, broadening the focus of our organization to be ACCESS writ large! This includes—most notably—bringing in the PATIENT, the ultimate arbiter as to whether "access" was achieved," says Joseph L. Boswell president of ACCESS Forum."The new name for the ACCESS Forum reflects the truly important purpose for this one-of-a-kind, global organization. There is no other organization with a singular focus on the pivotal role that market access, reimbursement, and evidence professionals around the world play every day in helping patients secu...