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Podcast: The Digital Marketing Podcast by Exposure Ninja
Episode: Why Most Branding Doesn't Work [REWIND]
Description: This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection...