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Podcast: Healthy Brand with Howie Chan
Episode: EP. 27 The Quest for Meaning: Unifying Beauty & Functionality Through Branding with Martin Zarian
Description: Martin Zarian is a certified brand strategist, brand architect, and identity designer with 15+ years of experience. He is the co-founder of Factory 39, a brand and software consultancy. He has worked with companies like FIFA, Sharp, Dr. Oetker and numerous other brands. Learn more about Martin· LinkedIn· WebsiteLessons· The power of brand purpose· How to communicate value effectively· The rationality myth· Purpose activation and ROI· The influence of emotion on decision making· Creating a safe and fun environment in workshops· ...