Want to create an interactive transcript for this episode?
Podcast: ABX & Cocktails
Episode: E5 - Merav Keren - VP, Corporate & Field Marketing at Cato Networks
Description: It is no secret that Cato Networks is one of the fastest-growing companies on the Israeli tech scene. This time we had the huge pleasure of speaking with Merav Keren, VP of Corporate & Field Marketing, about how they managed to build such a complex and advanced ABX machine. During this episode, we discuss on: Merav's personal journeyHow to find the right GTM for your productB2B Brand campaigns (does it really work?!)Methods for prioritizing opportunities and intentWhat is needed in order to BREAK Sales/Marketing frictionPowerful ABX tools you should b...