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Podcast: Marketer of the Month
Episode: EPISODE 133- From Print to Profit: The Atlantic's CEO Nicholas Thompson Charts the Journey to Consumer Revenue
Description:
Nicholas Thompson is the CEO at The Atlantic. Nick brings editorial expertise from Wired and Newyorker.com. He boosted digital subscriptions at Wired by 300% after implementing paywalls. Thompson co-founded Atavist, authored "The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War," and covers topics like Facebook scandals and marathon running.
On The Menu:
1. Strategies for ensuring The Atlantic's relevance and growth in the digital age
2. The transition to consumer revenue: The Atlantic's path to sustainability
3. Targeting new subscribers: Geographic expansion...