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Podcast: Startup To Scale
Episode: 142. Using Data to Unlock Retail Success for Emerging CPG Brands
Description: Join us in this insightful podcast as we dive into the world of data-driven decision-making in the retail industry. Discover how emerging CPG brands can leverage data not just to measure success but to inform and drive growth strategies.Learn from experts like Patrick Dougherty from Nielsen IQ as we explore the importance of understanding market dynamics, measuring incrementality, setting meaningful benchmarks, and integrating data across the organization. Whether you're a small CPG brand or an industry enthusiast, this podcast will equip you with the knowledge you need to navigate the competitive retail landscape successfully....