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Podcast: Help my DTC grow
Episode: EP 79. How Are Big Brands Adapting to the DTC Revolution? - Mikko Rekola from Woolman and Ellis
Description: Mikko Rekola, Chief Evangelist at Woolman, a leading Shopify Plus agency that's partnered with over 250 D2C brands, including heavy hitters like Mars and Bosch. Mikko is also a seasoned board member and advisor for various D2C brands, a keynote presenter at numerous e-commerce summits, and the innovator of the year award winner in 2022 in Europe with Ellis Insights service, by Shopify.
You will get the answers to the following questions:
What would be the most challenging things for the DTC brand nowadays?
Why do you think that data is more important than the actual...