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Podcast: The Valuu Makers Podcast
Episode: Value-Based Product Positioning for Vendor and Customer Success | Interview with Mark McGregor, Experienced Freelance Marketing and Strategy Professional
Description: Overly broad positioning and focusing on features rather than value are common mistakes that stall startup growth. This week, Ryan speaks with Mark McGregor, experienced marketing and strategy professional, about the importance of forecasting return on value for B2B software vendors and clients. Tune in to learn how positioning your product or service for the right persona and taking a value-based customer lifecycle approach will set you up for greater business success in today's competitive landscape.Meet Our GuestMark McGregor is an experienced marketing and strategy professional with over 25 years experience in the...