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Podcast: The eCommerce Coach School
Episode: What is an eCommerce Funnel?
Description: In this podcast, you will discover: An eCommerce sales funnel is a visual representation of your customer's post-purchase journey. Customers enter the funnel after making an initial purchase and are presented with tailored products and offers. The eCommerce funnel helps you skillfully make more offers to the customer, increasing the average order value. A real-world example from McDonald's illustrates how upselling works in a funnel, enhancing both sales and customer satisfaction. Strategic upsells, order bumps, and downsells are key components of an eCommerce funnel that guides customers and presents additional offers. A strong eCommerce funnel benefits both the...