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Podcast: B2B Revenue Leaders
Episode: ABM Isn't Just For Enterprise | Corrina Owens (Purple Cork)
Description: This week, Dustin chats with Corrina Owens from Purple Cork about all things ABM. They dive deep, from tiering accounts to aligning sales and marketing, to why you don't need to get hung up on tech. Account Based Marketing isn't exclusive to enterprise, and this episode is packed full of info and ideas all about how you can use it too.
If you have any questions or thoughts, you can reach out to Corrina through LinkedIn. Also, check out Purple Cork's website to learn more about their work.