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Podcast: PR 360
Episode: Unlocking Genomics and PR with David McAlpine
Description: David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated systems for the analysis of genetic variation and biological function. He has also worked as the Director of Broadcast Media Relations at General Motors and as a producer for CBS and Fox News. Here, David discusses the challenges of educating the public about genomics, what it was like hosting President Biden at a General Motors event, and the importance of DE&I in public relations. Key Takeaways:- Communicating genomics to the public<...