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Podcast: Hustle & Climb
Episode: Do You Have a Competitive Edge?
Description: Michelle delves into the concept of ideal buyers versus the reality of actual customers. Using her own experiences and external resources, Michelle introduces listeners to the concept of customer personas, detailing why it's crucial to get this right for successful marketing and sales. Building a Customer Journey article: https://www.brightvessel.com/how-to-build-a-customer-journey-map-example-pdfs/ The FREE Ideal Buyer Exercise is here: https://michellerundio.ck.page/0347a1eae8 https://stan.store/bosswifemom For more from Michelle, visit www.hustleandclimb.com.