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Podcast: The Revenue-Driven CMO
Episode: How to Think Like The End-User with Madhukar Kumar, CMO of SingleStore
Description: Today’s guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New Product Development. Madhukar and Host Chris Mechanic dive into the basics of Product-Led Growth, how to communicate effectively with your customers, and why marketers should spend time as users of their own SaaS products to develop empathy for their buyers. Tak...