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Podcast: The Creative Process in 10 minutes or less · Arts, Culture & Society: Books, Film, Music, TV, Art, Writing, Creativity, Education, Environment, Theatre, Dance, LGBTQ, Climate Change, Sustainability, Social Justice, Spirituality, Feminism, Technology
Episode: ANTHONY LEISEROWITZ - Founding Director of Yale Program on Climate Change Communication - Host of Climate Connections
Description: "So the why really depends on where you are. People are not all the same. There is no such thing as the public. There are many, many, many different publics within a state, within a country, within the world, right? So one of the first cardinal rules of effective communication is know your audience. Who are they? What do they know? What do they think they know? Who do they trust? Where do they get their information? What are their underlying values? And it's only once you know who they are that you as a communicator can go more than...