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Podcast: Let's Talk Loyalty
Episode: #444: Circle K's Pokémon Go Partnership - An Award-Winning Game Driving Footfall
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is also available in video format on www.Loyalty TV. Today's episode features Circle K, one of the world’s leading convenience and fuel retail businesses which operates more than 14,200 stores in 26 countries worldwide.Circle K recently launched a hugely exciting concept, leveraging the power of gamification, partnerships and cutting-edge technology, to launch a global concept which is laser focused on achieving the brand’s single bigg...